Tiger Trays

An online platform for Australia’s
leading supplier of ute trays.

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An Everyday Tradesman

Matter Design worked on the end-to-end design and development of the new and improved Tiger Trays website, implementing a modern, sleek interface and an engaging user experience. Combining the Tiger Trays branding with a smoother user flow that allows users to browse through a range of categorised products, configure products according to their options, and submit an online quote.

Website design

Simplifying a Complex Menu

With over 40 products available, Tiger Trays wanted their customers to be able to easily browse through the site to find the product most suited to them. Matter created a complex mega-menu that links customers with their desired product or product category.

Website design

Unique Wishlist

As part of the user experience, Tiger Trays’ customers can add a range of fully customisable products to their Wishlist, which can be viewed and edited from anywhere within the website.

Website design

Feature Panels

To highlight the unique offerings of Tiger Trays and their stand-out performance, Matter added editable feature panels into the content management system to make it easier to direct users to Tiger Trays’ feature pages.

Website design


Matter also created a WISYWYG editor in the WordPress back end where testimonials can be added to highlight feedback from Tiger Trays’ top clients. There is also a placement for a client logo, name and position.

Website design

Tiger Trays Packages

Phase two of the Tiger Trays build was to highlight Tiger Trays’ unique package offerings, to appeal to the Tradie market. Composite products were added to the menu, and Matter built a system that allows the user to select and unselect package components to customise the product according to the user’s needs.

Website design

Responsive Design

68% of Tiger Trays’ website visitors will visit from a mobile or tablet device. Matter designed this into a responsive user experience and user interface, with an end-to-end solution for online orders.

Website design

Mobile Quote Experience

The Tiger Trays website is designed for Tradies on the go. A Tradie will be able to browse through the Tiger Trays products list, add products to their Wishlist, manage their Wishlist, and then submit an online quote request which generates a notification to the Tiger Trays sales team.

Website design

Digital Marketing

Matter works closely with Tiger Trays to optimise their digital presence on an ongoing bases. Using tools such as Adwords, Facebook, Instagram, Active Campaign and Ebay, Matter helps Tiger Trays to target their best online audience and reach their business goals.

Website design

Google Analytics

Analytics is a critical component for businesses wanting a strong online presence. Matter uses Google Analytics to map out digital decisions for the Tiger Trays brand, and track their user’s behaviour, as well as acquisition.

Website design

Social Style Guide

To establish the rules for the Tiger Trays brand Matter created a style guide comprising of logos, fonts, colours, icons, slogans and illustrations. This style guide is used across all Tiger Trays social media platforms.

Website design

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