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Naming, Brand Identity & Strategy

The Bottle-O

Independent Brands Australia wanted to create a brand that could link independent bottle shops across Australia.

The brand needed to be immediately recognisable, friendly and outgoing.

After researching the marketplace Matter went about developing a strong flexible identity that could be applied nationwide.

The distinctive logo, featuring a beer bottle and a wine bottle being opened, were developed after we came up with the name Bottle-O

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