Brief

Following on from the original store design in the Macquarie centre, Matter was asked to design feature graphics.

The Loft Café Parramatta Westfield store should be transformed into a welcoming and relaxing environment.

Result

After choosing timber paneling to portray warmth, a leaf and bird pattern was developed (in-keeping with the first store) and cut from the timber.

Deliverables

• Brand development
• Environmental graphics
• Menu design